For Remodelers Doing $1M+ A Year
Meta Ads For Home Remodeling Companies
Book 20 Qualified Estimates In 90 Days - Or You Don't Pay Our Management Fee
Homeowners scroll Facebook and Instagram every day, months before they search for a remodeler. We put your real projects in front of homeowners in your towns, follow up with the ones who respond and book them onto your calendar.
- Every lead is yours - never shared with other contractors
- Every new lead gets a text back within minutes, automatically
- Month-to-month - no long contract
Rated 5.0 on Google · 170+ reviews
We take 1 remodeler per county.
Ralph · Ralph’s Remodeling & Additions
Before1-in-10 Angi leads closed
→
After, from Google4-in-10 close rate, jobs 2x the size
“From 1-in-10 Angi leads to 4-in-10 from Google. And the jobs are double the size.”
Individual result. Yours depend on your market, budget and job size.
7
Years ranking local businesses
69+
Google Business Profiles ranked
200+
Google Business Profiles managed
~$2M
A year in ad spend managed
Home remodelers we’ve worked with
Video Testimonials
Watch Remodelers We've Worked With Explain What Changed For Their Business
Home Remodeler
Before$62,000 a year on ads & an agency
→
After, from Google9 leads from Google. Ads cancelled.
“I cancelled the ads and stopped paying for leads.”
Individual result. Yours depend on your market, budget and job size.
Mike, Dallas remodeler · 15 years in business
BeforeReferrals dried up. Nothing lined up.
→
After, from Google6-8 leads a month from Google
“After a decade I had nothing lined up. Now I’m not depending on referrals.”
Individual result. Yours depend on your market, budget and job size.
Texts & Emails From Clients
Here Are The Texts & Emails Remodelers Have Sent Me
Screenshots from my phone & inbox. Cropped to fit - nothing else changed.
TEXTHome remodelerAbout 3 more jobs this month: a kitchen refresh, a full home remodel & a bathroom
TEXTLucasMonth-to-month & profitable by month 3
EMAILJanClosed 2 projects for $8.3K total
TEXTRemodeling clientLeads still coming in - quoting the next job
TEXTRemodeling clientPhone’s been blowing up - ready for stage 3
The Problem
Here's Why Most Remodelers Say Facebook Ads Don't Work
We judge every ad by 1 number: booked estimates.
01
Boosted Posts With No Follow-Up
A boost buys likes from people who aren’t planning a remodel. Nothing follows up with the people who clicked.
02
Leads That Sit For Hours
A Facebook lead goes cold fast. If nobody texts back within the hour, the homeowner books whoever answered first.
03
Ads That Look Like Every Other Contractor
Stock photos and “Get A Free Quote” graphics get scrolled past. Photos and short videos from your real jobs get people to stop.
What’s Included
Here's Everything We Build & Run In Your Meta Ads Account
You send us photos from your jobs. We handle everything else.
Ads Made From Your Real Projects
Before-and-after photos and short job-site videos turned into ads. We keep testing new creative so the ads don’t go stale.
Service-Area Targeting
Your ads run inside the area you serve, with creative made for homeowners planning a remodel.
Retargeting Ads For People Who Engaged
Follow-up ads for people who watched your videos, visited your site or opened your form, so they see you again when they’re ready.
Lead Forms That Filter Price Shoppers
Forms ask for project type, timeline and budget before the lead reaches you, so you don’t drive out to tire-kickers.
Instant Text Follow-Up
Every new lead gets a text within minutes and lands in your pipeline with the ad it came from.
Tracking On Booked Calls & Closed Jobs
Meta pixel and Conversions API tracking on booked estimates and closed jobs, so Meta finds more homeowners like the ones who hired you.
How It Works
Here's What Happens In Your First 90 Days
Day 1
Free 30-Minute Call
We look at your towns, your job size and your past projects, and show you what we’d run.
Weeks 1-2
Build & Launch
We turn your project photos into ads, build the forms, the follow-up texts and the tracking, then go live.
Weeks 2-12
Test & Scale
We cut the ads that don’t book estimates and put the budget behind the ones that do.
Day 90
Count The Estimates
We count qualified estimates against the guarantee. Hit 20 and we scale. Miss it and you get your management fee back.
The Guarantee
We Book You 20 Qualified Estimates In 90 Days - Or We Refund Our Management Fee
About 40 leads turn into about 20 estimates. About 20 estimates turn into about 5 jobs. We check that math for your market before we take you on.
We count 1 thing: estimates the homeowner attended. The refund covers our management fee. Ad spend paid to Meta is separate and isn’t refunded. The qualified-estimate definition and the start of the 90 days are spelled out in writing before you start.
Meta Ads vs Google Ads
Here's When Meta Ads Beat Google Ads & When They Don't
Google Ads catches homeowners searching today. Meta Ads reaches them before they search.
| Google Ads | Meta Ads | |
|---|---|---|
| Who you reach | Homeowners searching right now | Homeowners in your towns, before they search |
| What wins the click | Showing up first | Photos and videos of your work |
| Best for | Calls this week | Filling next month's calendar |
| What we track | Calls, forms and booked estimates | Leads, booked estimates and closed jobs |
Who This Is For
This Works Best For Remodelers Doing $1M+ A Year With Photos Of Their Work
Who We Work Best With
- You do $1M+ a year in kitchens, bathrooms or additions
- Your average job is $10,000+
- You have photos or videos from past jobs, or can take them
- You or your office can call new leads back the same day
Who We're Not A Fit For
- You mostly do handyman or small repair jobs
- Nobody can follow up with leads during the day
- You want leads without setting aside an ad budget
Questions
Here Are Straight Answers To The Questions Remodelers Ask Us Most
How Can You Guarantee 20 Estimates?
We've done the math. About 40 leads turn into about 20 estimates, and about 20 estimates turn into about 5 jobs. On the first call we check that your market, budget and average job size support those numbers. If they don't, we tell you.
Are Facebook Leads Lower Quality Than Google Leads?
They're earlier in the decision. That's why every form asks for project type, timeline and budget, and every lead gets a text within minutes. We count qualified estimates.
My Customers Are Older. Are They On Facebook?
Check it with us. On the call, we pull the audience size for your towns inside Meta Ads Manager, so you see the number yourself.
How Much Should I Spend On Meta Ads?
It depends on your towns and how many estimates you want. We'll give you a number on the call. Ad spend is paid straight to Meta and is separate from our fee.
Do I Own The Ad Account?
Yes. The ad account, the pixel, the audiences and every ad we make are yours.
Do I Have To Sign A Long Contract?
No. You work with us month-to-month. If you're profitable, we keep working together.
Other Services
Here Are The Other Ways We Fill Your Calendar
All of it is part of our marketing system for home remodeling companies.
Free 30-Minute Call
Book A Free Call & We'll Show You What We'd Run In Your Towns
30 minutes. We look at your towns, your job size and your past projects, and show you the ads, the offer and the budget we’d start with.
Michael Vale
Founder, Eclipse Remodeling
If it’s not a good fit, I’ll tell you before the call.
We take 1 remodeler per county.
Results vary by market, budget, creative and season. Ad spend is billed by Meta and is separate from management. You own your ad account, pixel and creative.