For Remodelers Doing $1M+ A Year
Google Ads For Home Remodelers
Book 20 Qualified Estimates In 90 Days - Or You Don't Pay Our Management Fee
Your ads go live within 2 weeks, at the top of Google, in front of homeowners searching “kitchen remodeler near me” right now. The homeowner calls you - not the 3-4 other contractors Angi sold the same lead to.
- Every lead is yours - never shared with other contractors
- Your ad account, data and campaigns stay yours, even if we part ways
- Month-to-month - no long contract
Rated 5.0 on Google · 170+ reviews
We take 1 remodeler per county.
Ralph · Ralph’s Remodeling & Additions
Before1-in-10 Angi leads closed
→
After, from Google4-in-10 close rate, jobs 2x the size
“From 1-in-10 Angi leads to 4-in-10 from Google. And the jobs are double the size.”
Individual result. Yours depend on your market, budget and job size.
7
Years ranking local businesses
69+
Google Business Profiles ranked
200+
Google Business Profiles managed
~$2M
A year in ad spend managed
Home remodelers we’ve worked with
Video Testimonials
Watch Remodelers Explain What Changed When Google Started Sending Them Jobs
Home Remodeler
Before$62,000 a year on ads & an agency
→
After, from Google9 leads from Google. Ads cancelled.
“I cancelled the ads and stopped paying for leads.”
Individual result. Yours depend on your market, budget and job size.
Mike, Dallas remodeler · 15 years in business
BeforeReferrals dried up. Nothing lined up.
→
After, from Google6-8 leads a month from Google
“After a decade I had nothing lined up. Now I’m not depending on referrals.”
Individual result. Yours depend on your market, budget and job size.
Texts & Emails From Clients
Here Are The Texts & Emails Remodelers Have Sent Me
Screenshots from my phone & inbox. Cropped to fit - nothing else changed.
TEXTHome remodelerAbout 3 more jobs this month: a kitchen refresh, a full home remodel & a bathroom
TEXTLucasMonth-to-month & profitable by month 3
EMAILJanClosed 2 projects for $8.3K total
TEXTRemodeling clientLeads still coming in - quoting the next job
TEXTRemodeling clientPhone’s been blowing up - ready for stage 3
The Problem
Here's Where Most Remodelers Lose Money On Google Ads
These are the 3 problems we look for first when we audit a remodeling ad account.
Google Ads comes down to 2 numbers: what you pay per click, and how many clicks turn into booked estimates.
01
Broad Match With No Negative Keywords
Your “bathroom remodel” ad shows up for “bathroom cleaning service” and “bathroom accessories.” You pay for every one of those clicks.
02
No Tracking On Calls Or Booked Estimates
Without call and booking tracking, nobody can tell which keywords book estimates. So the budget never moves to what works.
03
Clicks Sent To The Homepage
A homepage full of links and no clear next step loses the homeowner. A single-offer page with click-to-call and a short form gives them 1 thing to do.
What’s Included
Here's Everything We Build & Run In Your Google Ads Account
You don’t manage any of it. You answer the phone and show up to the estimates.
Account Audit & Cleanup
We pull your account and find the waste: keywords with spend and no calls, broad-match terms pulling the wrong searches, and missing negative keywords.
Call, Form & Booking Tracking
Call tracking, form tracking and booked-call tracking, set up before your ads go live. Every lead ties back to the keyword that brought it and what it cost.
Campaigns Built From Proven Remodeler Accounts
We build your campaigns from keywords and ads that already book estimates for other remodelers - kitchens, bathrooms and additions, sorted by buyer intent.
Local Services Ads
We set up and run your Local Services Ads - the Google Guaranteed listings above the regular ads - next to your search campaigns.
Landing Pages That Book Estimates
Clicks go to a fast, single-offer page with click-to-call and a short form - not your homepage. We build it if you don’t have one.
Weekly Management & A Live Dashboard
We adjust bids and keywords every week and move budget to what books estimates. Every call and form lands in a dashboard you can see, plus a 30-minute call every month.
How It Works
Here's What Happens In Your First 90 Days
Day 1
Free 30-Minute Call
If you already run ads, we pull your account live and show you where the money goes. If you don’t, we look at who’s showing up in your market.
Weeks 1-2
Build & Launch
We set up tracking, build your keyword and negative lists, write the ads and point them at a page built to book estimates. Then we go live.
Weeks 2-12
Manage Every Week
We add negatives as junk searches show up, adjust bids and move budget toward the keywords that book estimates.
Day 90
Count The Estimates
We count qualified estimates against the guarantee. Hit 20 and we scale what works. Miss it and you get your management fee back.
The Guarantee
We Book You 20 Qualified Estimates In 90 Days - Or We Refund Our Management Fee
About 40 leads turn into about 20 estimates. About 20 estimates turn into about 5 jobs. We check that math for your market before we take you on.
We count 1 thing: estimates the homeowner attended. The refund covers our management fee. Ad spend paid to Google is separate and isn’t refunded. The qualified-estimate definition and the start of the 90 days are spelled out in writing before you start.
Google Ads vs Angi
Here's How Google Ads Compares To Buying Leads From Angi
| Angi & HomeAdvisor | Google Ads With Eclipse | |
|---|---|---|
| Who gets the homeowner | You and 3-4 other contractors | You alone |
| Who sets the price | The platform, per lead | You set the budget, we cut the waste |
| What you see | A name and a phone number | The keyword, the cost and the booked estimate |
| What you keep if you leave | Nothing | Your ad account, data and campaign history |
Who This Is For
This Works Best For Remodelers Doing $1M+ A Year Who Want To Grow Past Referrals
Who We Work Best With
- You do $1M+ a year in kitchens, bathrooms or additions
- Your average job is $10,000+
- You or your office can answer new leads the same day
- You can fund $2,000-$4,000 a month in ad spend, paid straight to Google
Who We're Not A Fit For
- You mostly do handyman or small repair jobs
- Nobody can answer the phone during the day
- You want leads without setting aside an ad budget
Questions
Here Are Straight Answers To The Questions Remodelers Ask Us Most
How Can You Guarantee 20 Estimates?
We've done the math. About 40 leads turn into about 20 estimates, and about 20 estimates turn into about 5 jobs. On the first call we check that your market, budget and average job size support those numbers. If they don't, we tell you.
How Is This Different From Angi Or HomeAdvisor Leads?
Angi sends the same lead to 3-4 other remodelers, so you compete on speed and price before you even call back. A Google Ads lead is yours alone. The homeowner searches, sees your ad and calls you.
How Fast Will I Get Leads?
Ads go live in the first 1-2 weeks, and calls can start within days of launch. The first weeks go to cutting waste. The rest of the 90 days goes to scaling the keywords that book estimates.
How Much Should I Spend On Ads?
Plan on $2,000-$4,000 a month in ad spend, paid straight to Google. Our management fee is separate. We'll give you a number for your market on the call.
Do I Own My Google Ads Account?
Yes. The account, the conversion data and the campaign history are yours. If we part ways, you keep all of it.
Do I Have To Sign A Long Contract?
No. You work with us month-to-month. If you're profitable, we keep working together.
Other Services
Here Are The Other Ways We Fill Your Calendar
All of it is part of our marketing system for home remodeling companies.
Free 30-Minute Call
Book A Free Call & We'll Show You Where Your Ad Budget Is Going
30 minutes. If you already run ads, we pull the account live and show you what we’d change. If you don’t, we show you who’s getting the calls in your market.
Michael Vale
Founder, Eclipse Remodeling
If it’s not a good fit, I’ll tell you before the call.
We take 1 remodeler per county.
Results vary by market, budget, competition and season. Ad spend is billed by Google and is separate from management. You own your Google Ads account and data.