MEET THE ECLIPSE NYC TEAM
The people behind your NYC rankings.
Nine specialists who spend every day in contractor SEO – mapping New York City’s search landscape, building the pages that rank, and driving the calls that fill your schedule across all five boroughs.
7+
Years ranking contractors nationwide
9
Dedicated SEO and marketing specialists
5
NYC boroughs covered for local SEO
OUR STORY
Started in the trades. Built for contractors who compete in NYC.
Eclipse Marketing didn’t start with a pitch deck or a venture check. It started when our founder, Michael Vale, spent seven years inside contractor businesses – watching them pour money into agencies that recycled the same templated playbook for every market.
New York City isn’t a market where generic SEO survives. A roofer in Queens faces different competition than one in Staten Island. A kitchen remodeler targeting Manhattan co-ops needs a completely different keyword strategy than one chasing brownstone renovations in Brooklyn. Cookie-cutter agencies miss those distinctions because they’ve never worked the territory.
That gap is why Eclipse exists. We built a team that only does contractor SEO, and we built our NYC operation to treat each borough as its own competitive landscape – because that’s what Google does.
WHY CONTRACTOR SEO
One vertical. Total command of it.
Most agencies juggle dozens of industries – a dentist campaign here, a SaaS client there, a contractor squeezed in between. Their teams context-switch so often that no one ever builds deep expertise in any single market.
We chose a different path. Every keyword template, every content framework, every link-building relationship we’ve developed over seven years is tuned specifically for home services. That focus means your campaign doesn’t start from zero. It starts from hundreds of data points we’ve already gathered across roofing, HVAC, plumbing, remodeling, and electrical contractors operating in metro areas as competitive as New York.
In a city where a single Google Maps Pack position can mean six figures in annual revenue, that compounding knowledge is the edge your competitors don’t have.
THE DIFFERENCE
What separates Eclipse from every other agency pitching NYC contractors.
Eclipse Marketing
Contractor SEO exclusively – seven years deep
Borough-level keyword research and landing pages
Content written by people who know roofing from remodeling
Transparent reporting tied to calls and booked jobs
Founder reviews every NYC client strategy personally
Typical NYC Agency
Serves 20+ industries, contractors are an afterthought
Generic city-wide targeting that ignores local nuance
Outsourced content that reads like it was written by a chatbot
Vanity metrics: impressions, clicks, ‘brand awareness’
Account managed by a junior rep juggling 30 clients
FOUNDER
Michael Vale
Michael spent seven years inside contractor operations before launching Eclipse – not as a marketer looking in, but as someone embedded in the day-to-day of running service businesses. That time taught him something most agency founders never learn: contractors don’t need more ‘digital presence.’ They need phones ringing with qualified leads from their actual service areas.
For New York City clients, Michael personally reviews every strategy. He knows that ranking a plumber in the Bronx requires different tactics than ranking one in lower Manhattan, and he makes sure no NYC campaign ships without that level of geographic precision baked in.
THE TEAM
Nine specialists. One mission: your NYC rankings.
Every member of our team focuses exclusively on contractor SEO. No generalists, no account managers learning your industry on your dime – just experienced specialists who already know what works in the New York market.
Michael Vale
Founder
Seven years ranking contractors before founding Eclipse. Reviews every NYC client strategy personally.
Gson Tayone
SEO Specialist
Four years of SEO experience and a tech-first eye for the trends that keep your rankings ahead of NYC competitors.
Allyssa Krisha Lagera
SEO Specialist
Helps improve website rankings with a detail-oriented approach and a passion for SEO best practices across competitive markets.
Bryan Jadie
Web Designer & SEO Specialist
Builds the fast, clean sites Google rewards and keeps every page tuned to rank in the New York market.
Jed Jadie
SEO Specialist
Brings an engineering background to SEO research with tested, precise strategies that compound growth borough by borough.
Bryan Joseph Despi
SEO Specialist
Crafts the blog content and on-page SEO that turn searches into rankings and real visibility for NYC contractors.
Charnette Ira Prado
SEO Specialist
Writes blog content that reads naturally and ranks, weaving on-page and off-page SEO together for lasting results.
Katlyn Degamo
SEO Specialist
Builds the off-page signals and content that strengthen your site’s authority across New York’s competitive landscape.
Jai Mahinay
Social Media Manager
Executes social media strategies and creates content that drives organic visibility and supports your digital marketing goals.
Ready to own your NYC market?
Book a strategy call and we’ll show you exactly where your competitors are ranking in New York – and the specific gaps your business can fill. No pitch deck. Just data, a plan, and a clear next step.