SEO for home remodeling companies

SEO For Home Remodelers

We take one remodeler per city and rank you in Google’s top 3, the organic results and the Map Pack, so homeowners call you directly instead of buying the same shared lead from Angi. You own the rankings. They’re an asset, not a monthly bill.

One remodeler per city. Top 3 or a full refund. For remodelers doing $500K+ only.

kitchen remodeler near me

Your Remodeling Co.

5.0 stars, 119 reviews. You

Competitor Remodeling

4.3 stars, 52 reviews

Another Contractor LLC

4.1 stars, 37 reviews

Why it matters

Traffic is vanity. Booked estimates pay the crew.

A remodeler doesn’t get picked from one search. Homeowners compare for weeks: photos, reviews, cost, who shows up in the map. We report on booked estimates, not clicks, because a visit you can’t book doesn’t pay your crew.

18-24

Leads a month by month 8

The average client goes from 3-5 organic leads a month to 18-24 by month 8. Slow at first, then it compounds.

Per organic lead, after month 6

Shared Angi and HomeAdvisor leads run $87 to $142 each. Once you rank, the calls keep coming at no cost per lead.

73%

Of organic leads book an estimate

Organic leads book at 73%, versus 22-31% for shared platform leads, based on client-reported data.

Why remodeling SEO is different

A generalist agency guesses. We only do remodeling.

Dentists, online stores, and remodelers do not get found the same way. We have run remodeling SEO campaigns since 2019 and nothing else, so we know which searches signal a real project and which just signal a browser. Here is what a generic plan misses.

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One remodeler per city

We never rank two of your competitors against each other. 18 markets are claimed and 23 qualified prospects have been turned away since 2023 because their city was taken.

✓

A 2,400-term keyword map on day one

We keep a remodeling keyword database sorted by service, intent, and season. It already knows “kitchen remodel cost” peaks in January and “deck builder” peaks in April.

✓

Service pages before blog posts

In a 2024 test across four clients, service pages produced 3.2x the leads of blog content and booked at 6.4% versus 1.8%. So we build them first.

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The Map Pack is where the calls start

78% of clients reach the local top 3 within 6 months. A Google Business Profile overhaul lifts map impressions 340% in the first 90 days.

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Reviews are a ranking input

Our review system adds 4-6 Google reviews a month after a job. One Dallas client went from 47 reviews to 119 in eight months.

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We calibrate to your market

Phoenix, with 400+ remodelers on Google, needs a different plan than Boise with 60. A flat six-month plan that ignores competition is a plan that fails.

Own it, don’t rent it

Rent leads, or own the rankings.

Renting leads

Angi, HomeAdvisor, paid lead gen

✗The same lead is sold to four or more competitors at once
✗You pay $87 to $142 for every lead, every time
✗Stop paying and the leads stop that day
✗The platform sets the price and owns the homeowner
✗You are one of five quotes, competing on price

Ranking your own site

SEO with Eclipse

✓The homeowner finds you, and the lead is yours alone
✓73% of organic leads book an estimate
✓The rankings hold and compound after the work is done
✓You own the site, the rankings, and the relationship
✓You show up first, framed as the choice, not a bid

What we do

The build, in plain order.

SEO takes months, not days. How many depends on your starting point and how competitive your city is. Here’s the order we work in. Need leads sooner? We run Google Ads in parallel while SEO builds.

Audit and foundation

We crawl the site with Screaming Frog against a 127-point checklist and fix what blocks ranking. 94% of new clients show duplicate title tags; 41% score under 40 on mobile.

Map Pack and reviews

Google Business Profile overhaul, 25+ geotagged photos, citations, and a review engine that keeps 4-6 new reviews coming every month.

Service pages and content

30+ city and service pages built from our 2,400-term keyword map, each with schema and the cost and process answers homeowners actually search.

Backlinks and reporting

15-25 quality links a month, plus a live dashboard and a monthly call that reports booked estimates, not vanity traffic.

Proof, not promises

Real remodelers. Real numbers.

0 to 31 leads a month

“My Angi bill was $6,200 a month. I cancelled it. Google sends me better leads for free now. The math is not even close.”

Dallas-area remodeler

15 years in business

1-in-10 to 4-in-10 close

“I went from closing 1 out of 10 Angi leads to 4 out of 10 from Google. And the jobs are double the size.”

Ralph

Ralph’s Remodeling & Additions

6-8 leads a month

“After more than a decade in business, I had nothing lined up. Now I am not depending purely on referrals anymore.”

Whole-home remodeler

Colorado

The top-3 guarantee

We rank you in Google's top 3 within 12 months, or you get a full refund.

If we don’t get you there, we keep working at no service fee until we do. And if we still haven’t after 12 months, we refund every service fee you’ve paid. 14 of our 18 active clients hit the top 3 before month 9. Month-to-month, no long contract. You carry no risk. We carry it all.

Is it worth it for you?

A five-question fit check.

We only take established remodelers doing $500K+ a year. Before you spend a dollar, run these five questions. Four or more yes answers, and SEO is a strong fit. Fewer, and we will tell you to wait.

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Are you spending $3,000+ a month on lead platforms?

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Do you have 20+ Google reviews?

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Have you been in business 3+ years?

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Is your average project $15,000+?

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Can you invest for 6 to 12 months before it compounds?

Questions

Straight answers.

How long does SEO take to work for a remodeling company?+

Months, not days. We see keywords entering the top 50 in 30 to 60 days, first organic leads by month 3 to 4, and 18-24 leads a month by month 8 in most markets. A less crowded city moves faster than a major metro. Unlike ads, the rankings become an asset you keep.

Is SEO better than buying leads from Angi or HomeAdvisor?+

For lead quality, yes. Organic leads are yours alone and book at 73%, versus 22-31% for shared platform leads. Angi and HomeAdvisor sell the same lead to four or more contractors at $87 to $142 each, and they stop the day you stop paying. If you need volume now, we run Google Ads alongside SEO while it builds.

Do I need a new website before SEO will work?+

Sometimes. About 35% of new clients are on a platform we cannot fully optimize, like a locked Wix or GoDaddy builder. We flag it on the first call and quote a WordPress rebuild separately, because bolting SEO onto a broken site wastes three to four months.

Can I cancel anytime, or am I locked into a contract?+

Month-to-month, no long contract. Clients stay because the math works, not because legal made them. Average tenure is 16 months, and the longest-running client is at 29.

What happens if you do not get me to the top 3?+

We keep working at no service fee until we do. If we still have not reached the top 3 after 12 months, we refund every service fee you have paid.

Is my city still available?+

Maybe. We take one remodeler per city. 18 markets are claimed and a few have waiting lists. Book a call and we will tell you on the spot whether yours is open.

Who is behind this

Michael Vale, founder of Eclipse Marketing

Michael Vale has spent seven years on home contractor lead generation and has run remodeling SEO across 18 US markets since 2019. Google Partner and Ahrefs certified, and an NAHB associate member. He built Eclipse on one rule: one remodeler per city, so the agency never works against its own results. Reviewed by Gson Tayone, Senior SEO Specialist.

Pairs well with

Other ways we fill your calendar.

See if your city is still open.

We work with one remodeling company per city. Once a competitor in your area claims it, we have to turn you away. Book a free 15-minute call and we’ll pull up your market live and show you where you rank today.