The market
Who Lives Around The Lake, By The Numbers
Lake San Marcos fits 5,328 people into 1.71 square miles of land. Residents skew older, most own their homes and the median household earns $100,676 a year. Each of those facts shapes how they choose a business.
63.3median age of Lake San Marcos residents in the 2020 Census
Age of residents, 2020 Census
10.8%
12.8%
25.7%
46.9%
- 10.8%Under 18
- 3.8%18 to 24
- 12.8%25 to 44
- 25.7%45 to 64
- 46.9%65 and older
- 5,328
- residents in 2020, up 20.1% from 4,437 in 2010
- 2,474
- households in 2020, with 2.04 people in each on average
- 76.8%
- of occupied homes lived in by their owners, 2020
- $859,600
- median value of an owner-occupied home, 2019-2023
- $100,676
- median household income, 2019-2023
- 35.5%
- of adults 25 and older with a bachelor’s degree or higher, 2019-2023
- 3,121
- people per square mile of land in 2020
- 22.1 min
- average commute to work, 2019-2023
What it means for your SEO: with 46.9% of residents at 65 or older and 76.8% of homes owner-occupied, most buyers here are homeowners weighing a purchase they will live with. We build for that buyer: reviews with replies, real photos, clear service areas and a tap-to-call number on every screen.
Sources: U.S. Census Bureau 2020 Census and American Community Survey 5-year estimates (2019-2023), via Census QuickFacts for Lake San Marcos.