Lake Las Vegas is the 3,592-acre waterfront master plan on the eastern edge of Henderson, built from 1990 around a private 320-acre lake and anchored by MonteLago Village, the Westin and the Hilton resorts off Lake Mead Parkway. Eclipse Marketing ranks Lake Las Vegas businesses in Google Search, the Maps 3-pack and AI answers, and founder Michael Vale works on every strategy.
Eclipse Marketing is a founder-led SEO agency that serves Lake Las Vegas from its Las Vegas office at 7885 W Flamingo Rd, about 30 minutes from the community. The team ranks Lake Las Vegas businesses in Google Search, the Google Maps 3-pack and AI answers such as Google AI Overviews and ChatGPT, takes 1 client per industry in each city and guarantees a Top 3 Google ranking within 12 months.
Lake Las Vegas campaigns run from the same office and team as our Las Vegas SEO agency, so your plan starts with the competitors already ranking along Lake Las Vegas Parkway, Grand Mediterra Boulevard and Lake Mead Parkway.
Office visits by appointment. Most Lake Las Vegas clients meet Mike on a video call first.
Lake Las Vegas is a gated waterfront community on the eastern edge of the City of Henderson, not the City of Las Vegas, per public records on Lake Las Vegas. The name says Las Vegas, the address says Henderson.
Residents say Lake Las Vegas or Henderson, agents say Lake Las Vegas, and Google Maps reads the area as Lake Las Vegas. Your pages, your Business Profile and your schema have to use each name in the right place.
The title tag, H1 and first sentence name the area and the state, the way this page does. 1 page per area, so Lake Las Vegas never shares a page with Henderson or The Lakes.
Lake Las Vegas Parkway, Grand Mediterra Boulevard, Via Visione, MonteLago Boulevard and Lake Mead Parkway are the words customers type after “near”. They belong in the copy, not stuffed into the title.
The same business name, address and phone on your website, your Google Business Profile and your schema. A Henderson, NV 89011 address, not a generic Las Vegas one, because the post office and Google both read it that way.
Lake Las Vegas is a self-contained resort community, so most of its business activity clusters around MonteLago Village, the two lakefront resorts and the golf clubs reached from Lake Mead Parkway and Lake Las Vegas Parkway. Searches cluster around these 5 places, and each one points to a different customer.
MonteLago Blvd at Lake Las Vegas Pkwy
The Mediterranean-style waterfront village at the heart of Lake Las Vegas, with shops, restaurants, the Pontevecchio bridge over the water and a calendar of festivals and markets on the lake.
Who searches here: diners, shoppers and event-goers across Henderson. Restaurants, cafes, salons, med spas, boutique retail and event services win these searches.101 MonteLago Blvd, Henderson, NV 89011
The 493-room lakefront resort that opened as the Hyatt Regency in December 1999 and has flown the Westin flag since 2012, with white-sand beaches, two pools and more than 94,000 square feet of meeting and wedding space.
Who searches here: visitors, wedding and event planners and nearby residents. Hospitality, event services, beauty, photography and the home services that keep the surrounding estates running.Lake Las Vegas Pkwy, Henderson, NV 89011
The 349-room resort, formerly the Ritz-Carlton and Ravella, with a 30,000-square-foot spa, a resort pool and a Jack Nicklaus golf course on the water.
Who searches here: guests, meeting planners and wellness clients. Spas, salons, wellness practices, catering and event vendors.MonteLago Blvd, south shore, Henderson, NV 89011
The Jack Nicklaus signature course along the south shore plus the marina, where visitors rent kayaks and paddleboards, sail and take gondola rides on the 320-acre lake.
Who searches here: golfers, visitors and active residents. Golf services, rentals, instructors, fitness studios and water-sport outfitters.Lake Las Vegas Pkwy off Lake Mead Pkwy (NV-564)
The gated residential villages that ring the lake and climb the hillsides, reached from Lake Mead Parkway, home to waterfront estates, golf-frontage homes and the valley’s newest builder communities.
Who searches here: homeowners with equity. Roofing, HVAC, pools, landscape, remodeling, interior design and home automation.Lake Las Vegas was planned as the only true lakefront resort community in the Las Vegas valley. Transcontinental Properties broke ground in 1990, the lake filled in 1991, and the resorts, golf and MonteLago Village followed. That history shapes what residents and visitors search for today.
Transcontinental Properties breaks ground on Lake Las Vegas, roughly 3,592 acres on the eastern edge of Henderson.
The 320-acre private lake is filled from the Las Vegas Wash, which is piped beneath the lake on its way to Lake Mead, creating about 17 miles of shoreline.
The Hyatt Regency Lake Las Vegas opens on the lake in December, the first of the community’s resorts, with MonteLago Village and Jack Nicklaus golf to follow.
A recession and a developer bankruptcy stall the community; the lakefront resorts later reflag as the Westin in 2012 and the Hilton.
Lake Las Vegas is roughly 75 to 80% built out and adding builder communities again, as the City of Henderson passes an estimated 350,000 residents.
Lake Las Vegas has long been a $1M-plus luxury plan, and resale still skews high. Roofing, HVAC, pools, landscape, remodeling and interior design are the searches that follow owners with equity to spend.
Henderson grew about 10% from the 2020 Census of 317,610 to roughly 350,000 in 2024, per U.S. Census estimates. New residents around the lake look for a dentist, a gym, a contractor and a dozen other local services.
MonteLago Village, the Westin and the Hilton pull visitors and events to the lake year-round. Restaurants, salons, med spas, caterers and wedding vendors compete for every one of those searches.
Lake Las Vegas feeds CCSD schools and sits near St. Rose Dominican medical campuses in Henderson. Tutors, orthodontists, pediatric dentists, urgent care and youth programs draw steady demand in 89011.
Population figures: U.S. Census Bureau, Henderson city QuickFacts (2020 Census and 2024 estimate).
We take 1 client per city, per industry, so the plan below is the one your competitor will not get. These are the Lake Las Vegas categories we see searched most, with the phrases that bring paying customers.
1 seat per industry, per city, first come, first served. Ask on the call whether your seat is still open. Industries not listed here get the same rule.
6 services, 1 plan. Local SEO is the core for a neighborhood business. The rest gets added when the numbers say it should.
Categories, service areas, photos, posts and review replies tuned to Lake Las Vegas, Henderson and 89011, so you show up in the Maps 3-pack along Lake Las Vegas Parkway and MonteLago Boulevard.
Keyword research against the firms already ranking around Lake Las Vegas, pages that match search intent, technical fixes and content that earns links.
Las Vegas SEO servicesPages written to be quoted: direct answers, structured data and the same facts across your site, your Business Profile and the directories AI models read.
How AI answers chooseSearch campaigns scoped to Lake Las Vegas and Henderson, landing pages that match the ad, call tracking and a cost per lead you can read on 1 line.
Our digital marketing servicesFast WordPress sites built to rank and convert, with click-to-call, online booking and review widgets on every service page.
Monthly strategy time with Mike on pricing, offers, review systems and the channels around search, with the next 30 days written down at the end of each call.
Search has moved into AI answers. BrightLocal’s 2026 Local Consumer Review Survey found that 45% of consumers now use generative AI tools like ChatGPT or Google Gemini for local business recommendations, up from 6% in 2025. And in the Insites 2026 AI Visibility Report, which analyzed 10,000 businesses, a company’s own website was the single most-cited source, appearing in 72% of AI answers, while businesses in the local 3-pack were recommended 3.5 times more often. Both your website and your Business Profile have to say the same thing about you.
Here are 3 options that serve Lake Las Vegas, NV (89011):
1. Your Company 1 resurfaces pools in Lake Las Vegas, Henderson and Boulder City from its office near Lake Las Vegas Pkwy 2. Rated 4.9 from 120 Google reviews that mention plaster and pebble finishes 3. Free quotes within 48 hours.2. A competitor on Grand Mediterra Blvd, 4.6 from 88 reviews.
3. A competitor near Lake Mead Pkwy, 4.4 from 61 reviews.
1 page per service, per area, with the business name in the first sentence. Thin duplicate pages get skipped, by Google and by the models that read Google.
Name, service, area and proof before the scroll. AI answers lift the sentence that already reads like an answer.
A review system that asks customers to mention what was done and where. 120 reviews that say “pool” and “Lake Las Vegas” beat 300 that say “great job”.
ProfessionalService, Service and FAQPage schema with the same name, address and phone as the page and the profile. Google’s AI features documentation points back to the same basics: crawlable pages and accurate structured data.
Hours, categories, service area, photos and replies. Keep your BrightLocal-tracked name, address and phone identical everywhere, because AI models cross-check it against your site.
Sources: BrightLocal 2026 Local Consumer Review Survey; Insites 2026 AI Visibility Report, 10,000 businesses.
The 3-pack a searcher sees near MonteLago Village differs from the one near Lake Mead Parkway, because Google weighs distance from the searcher. 3 factors decide who shows up, and Google names them in its own Business Profile ranking guidance: relevance, distance and prominence.
Illustration. Names, ratings and positions are examples, not live results.
Your primary category plus the services listed in your profile, each matched to a landing page on your site. A pool company with 1 category and no services page loses to one with 6 services and 6 pages.
We do: category audit, service list, 1 page per service.A real address in or next to the community for storefront searches. For a service-area business that works from trucks, a profile with Lake Las Vegas and 89011 in the service area and a neighborhood page like this one.
We do: service-area setup, neighborhood pages, address consistency.Review count and pace, citations on Yelp and the directories AI reads, and links from Henderson sites and press. Prominence is why a 4.9 with 120 reviews outranks a 5.0 with 9.
We do: review system, citation cleanup, local link outreach.5 steps, 12 months at most. Moderate terms usually clear in 3 to 6 months. The hardest terms in Henderson can take the full 12, and the guarantee covers all 12.
You see which Lake Las Vegas terms pay, who ranks for them today along Lake Las Vegas Parkway and MonteLago Boulevard, and whether your industry seat is still open. No deck, no pitch.
Technical fixes, Business Profile corrections and a name, address and phone match across your site, your schema and the directories. Tracking goes live so every call has a source.
1 page per service and per area, written to be quoted, linked from the pages on your site that already rank. Lake Las Vegas, Henderson and 89011 each get the right placement.
A review request system for your front desk or your trucks, citations cleaned and added, and links from Henderson sources that Google and the AI models already trust.
Rankings, calls and booked jobs reported every month on 1 page. If a competitive term is not in the Top 3 by month 12, the guarantee applies.

Founder, Eclipse Marketing
Eclipse Marketing is owner-operated. Michael Vale sets the strategy for every Lake Las Vegas client and reads the numbers himself, and reports cover booked calls, lead quality and cost per lead rather than traffic charts. That setup cuts both ways.

SEO compounds, so it pays back fastest for a business that already works. If that is not you yet, Mike will tell you on the first call and point you somewhere cheaper.
8 answers in plain English. The rest get answered on the call.
Price depends on your industry, the competitors already ranking around Lake Las Vegas and Henderson, and how much work your website and Google Business Profile need. We quote after a free 30-minute call, once we have seen where you rank today.
Moderate search terms usually move in 3 to 6 months. The most competitive terms in Henderson, such as roofing, personal injury or cosmetic dentistry, can take up to 12. Our guarantee is a Top 3 Google ranking within 12 months.
Henderson. Lake Las Vegas is a gated waterfront community on the eastern edge of the City of Henderson and Clark County, off Lake Mead Parkway, about 20 minutes from the Las Vegas Strip. Google Maps reads the area as Lake Las Vegas, in ZIP code 89011.
Use each one where it fits. Titles and headings use Lake Las Vegas. Body copy names your street and cross street, such as Lake Las Vegas Parkway at MonteLago Boulevard, plus the ZIP code 89011. Your Business Profile and schema carry your exact Henderson address, and the service area lists Lake Las Vegas, Henderson and Boulder City if you serve all 3.
For storefront searches, an address in or next to the community matters because Google weighs distance from the searcher. For service-area businesses such as roofers, pool companies and movers, a Business Profile with Lake Las Vegas and 89011 in the service area, plus a page about the area, is how you compete without an office there.
Yes. Searches near MonteLago Village, the Westin and the Hilton are won with a page per service, review replies that name the service and the place, and categories set correctly in your Business Profile. We tune the profile’s service area to Lake Las Vegas Parkway and MonteLago Boulevard so you surface for nearby searchers.
That is the goal of the AI search work. BrightLocal’s 2026 survey found 45% of consumers now use generative AI for local recommendations, and the Insites 2026 report found a business’s own website is the most-cited AI source, in 72% of answers. Pages with direct answers, matching structured data and a current profile are what get quoted.
No. We build on what already works on your site and remove what holds it back. Larger changes, such as a redesign, happen only with your approval.
1 client per city, per industry. A 30-minute call shows you which Lake Las Vegas search terms pay, who holds them today and whether your seat is open.