Know the map
Anthem Is South Henderson. It Is Not The Strip.
Anthem sits in the southeastern foothills of the City of Henderson, Nevada’s second-largest city. It is not the City of Las Vegas, and it is not the tourist corridor people picture when they hear “Las Vegas.”
An Anthem customer searches like a resident, not a tourist, and often adds a sub-community or a ZIP code. Your pages, your Google Business Profile and your schema all have to name Anthem, Henderson and 89052, and those 3 have to agree.
CompareAnthem, HendersonThe Las Vegas Strip
Who governsAnthemCity of Henderson, Clark CountyThe StripClark County, through the towns of Paradise and Winchester
Business licenseAnthemCity of HendersonThe StripClark County
The settingAnthemGuard-gated and open foothill neighborhoods, golf and 55-plus livingThe StripCasino resorts, nightlife and 38.5 million yearly visitors
Who buysAnthemHomeowners, families and retirees who live here year roundThe StripTourists and conventions passing through
How people searchAnthem“near Sun City Anthem”, “Anthem Country Club”, “89052”, “south Henderson”The Strip“on the Strip”, “near” a resort name
Common ZIP codesAnthem89052, 89044The Strip89109, 89119, 89158