Eclipse Marketing

Home Remodeler SEO Services

Transform your remodeling business with AI powered SEO that outranks competitors and fills your project pipeline.

AI Powered Marketing Solutions for Home Remodeling Companies

Most home remodeling contractors excel at transforming spaces but struggle to transform their online presence. You know the frustration of watching inferior competitors dominate Google while your craftsmanship goes unnoticed. Missing out on digital visibility means missing out on homeowners actively searching for renovation services, leaving money on the table every single day.

Eclipse Marketing specializes in home remodeler SEO that bridges the gap between your expertise and customers ready to invest in their homes. Our AI enhanced strategies specifically target homeowners searching for kitchen remodeling, bathroom renovations, home additions, and complete home transformations. We understand that remodeling SEO requires more than generic marketing tactics, it demands industry specific optimization that showcases your portfolio, builds trust through reviews, and converts browsers into booked consultations.

By combining cutting edge AI technology with proven remodeling industry insights, we create SEO campaigns that consistently deliver qualified leads. Your business deserves more than hoping for referrals. It deserves a predictable stream of homeowners who value quality craftsmanship and are ready to invest in their dream renovations.

Rated 4.9 on Google

Why Choose Eclipse Marketing for Your Remodeling SEO

Traditional SEO agencies treat all businesses the same, but remodeling companies need specialized strategies that understand project timelines, seasonal demands, and high ticket sales cycles. Eclipse Marketing exclusively focuses on scaling home remodeling businesses through intelligent SEO that captures homeowners at every stage of their renovation journey.

Our approach combines three critical elements that most agencies overlook. First, we leverage AI to produce 20x more optimized content than competitors, ensuring you dominate every relevant search term from “bathroom remodel in + location” to specific queries like “why hire a remodeling contractor.” Second, we build local authority through strategic citation building, review generation systems, and neighborhood specific landing pages that position you as the go to remodeling expert in your service areas. Third, we optimize for visual search and portfolio showcasing, because homeowners need to see your work before they trust you with their largest investment.

The remodeling industry has unique challenges that require specialized solutions. Homeowners research extensively before choosing a contractor, often spending weeks comparing options, reading reviews, and gathering quotes. Our home remodeling SEO services are designed to capture attention during this critical research phase, nurture trust through strategic content, and convert interest into scheduled consultations. We understand that a kitchen remodel lead is worth thousands more than a generic contact form submission, so we optimize for quality over quantity.

Our Proven Process for Remodeling Companies

SEO Foundation Building

We construct your digital foundation with technical SEO that Google rewards. This includes site architecture optimization, mobile responsiveness enhancement, Core Web Vitals improvements, and schema markup specifically for home service businesses.

Content Authority Development

Our AI powered content engine produces in depth guides, project galleries, cost calculators, and neighborhood specific pages that establish you as the remodeling authority in your market.

Local Domination Strategy

We optimize your Google Business Profile, build consistent NAP citations, generate authentic reviews, and create location pages that make you impossible to ignore in local search results.

Conversion Rate Optimization

Beautiful rankings mean nothing without conversions. We optimize your site for lead capture with strategic CTAs, trust signals, portfolio showcases, and simplified quote request processes.

Every remodeling company starts somewhere different. Some have outdated websites that repel modern homeowners. Others have decent sites but zero visibility in search results. Many have tried SEO before, only to waste thousands on agencies that delivered nothing but empty reports. Regardless of your starting point, our systematic approach transforms your online presence into a lead generation machine that consistently delivers qualified remodeling prospects.

The Eclipse Marketing Advantage for Remodelers

What separates thriving remodeling companies from those barely surviving often comes down to one factor, consistent lead flow. While your competitors rely on word of mouth and pray for referrals, smart remodelers invest in SEO that generates predictable results. Our home remodeler SEO services deliver that consistency through revolutionary AI scaling that would typically require an entire marketing department.

Consider this reality. One skilled worker outputs 8 hours of SEO work daily. Two workers double that to 16 hours. But our AI enhanced team produces 160 hours of optimization work every single day, at the same cost as a single employee. Over a year, that equals 3,600 additional hours of SEO labor working exclusively to rank your remodeling business. This massive output advantage means you can target hundreds of valuable keywords simultaneously, from broad terms like “home remodeling contractor” to specific long tail phrases like “historic home kitchen restoration specialist.”

The math is simple but powerful. More quality content equals more keyword rankings. More rankings equal more traffic. More traffic from motivated homeowners equals more qualified leads. More leads equal more signed contracts and completed projects. This compounding effect transforms struggling remodelers into market leaders within months, not years.

What Makes Remodeling SEO Different

Home remodeling SEO requires understanding unique industry dynamics that generic agencies miss. Homeowners planning renovations exhibit specific search behaviors, using terms like “kitchen remodel ideas,” “bathroom remodeling in + target location,” “home addition contractors,” and “whole house remodeling service.” They compare multiple contractors, scrutinize portfolios, read dozens of reviews, and often take months before making decisions.

Successful remodeling SEO addresses these behaviors through strategic content that answers common questions, showcases completed projects, provides transparent pricing guides, and builds trust through client testimonials. We create dedicated pages for each service, from kitchen and bath remodels to room additions and whole house renovations. Each page targets specific customer intents while incorporating semantic keywords that Google’s AI recognizes as topically relevant.

Beyond basic optimization, we understand seasonal patterns unique to remodeling businesses. Spring brings kitchen renovation searches. Summer sees deck and outdoor living projects spike. Fall focuses on interior updates before holidays. Winter planning sets up next year’s projects. Our content calendar aligns with these patterns, ensuring you capture demand precisely when homeowners are ready to move forward with their remodeling projects.

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Miss Minaaa
February 18, 2026

Working with this SEO agency has improved our online presence noticeably. They optimized our existing content and suggested new pages to target specific searches. Our website traffic has increased substantially since we started.

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baller38 Cooper
February 18, 2026

Nice

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Melody Klein
February 17, 2026

Reliable SEO services, would recommend them.

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Babygirl Hernandez
February 14, 2026

Solid SEO agency, happy we found them

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Lee Williams
February 13, 2026

Eclipse optimized our business for local Denver searches and we're finally appearing when customers look for our services. The SEO company approach was methodical without being overly complicated. We appreciate how they kept us informed with monthly check-ins.

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Diamond Peters
February 13, 2026

Mike's team has been managing our SEO services for several months with consistent progress. They adjust the strategy based on what's working rather than sticking to a rigid plan. Our organic lead generation has improved significantly during this time.

google
Danny Lovato
February 13, 2026

We partnered with Eclipse when our website was buried on page four for important search terms. The SEO services they provided focused on both on-page optimization and content gaps. Six months later we're competing with businesses that have been around much longer than us.

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Justin Woods
January 30, 2026

What I liked about Eclipse was their patience in answering all my SEO questions. Quality service, no issues at all.

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Toni Clague
January 14, 2026

This SEO agency understood our industry and created a strategy that made sense for us. They didn't promise overnight results but delivered consistent progress. We're ranking well for terms that bring in qualified leads now.

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Teresa Quintana
January 14, 2026

Professional SEO company that delivers. Happy with the work.

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Timothy Johnson
January 13, 2026
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Mikayla
January 13, 2026

Solid SEO services, would recommend Eclipse.

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Christian Lewis
January 12, 2026

Our accounting firm hired this SEO agency and they've made a real difference in our online presence. They optimized our service pages and helped us rank for tax preparation searches. The work has been thorough and professional throughout.

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Gerald Bell
January 9, 2026

Reliable SEO services from start to finish.

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Sarah P
January 8, 2026

Our small consulting firm needed better rankings and this SEO agency delivered steady improvements. They explained their process clearly without getting too technical. We're appearing on the first page for searches that matter to our business now.

google
Michael Fox
January 8, 2026

Professional team that delivers what they promise.

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Kayla A
January 6, 2026

Eclipse gave us a Google consultation that clarified our advertising strategy. They explained things in plain terms and gave practical recommendations. It was worth every minute and helped us avoid costly mistakes.

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Kasia Bonar
December 12, 2025

Professional team, delivers what they promise.

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Thomas
December 10, 2025

Eclipse provided Google consulting that helped us understand our analytics better. Mike walked us through what metrics actually matter for our goals. The insights have helped us make smarter marketing decisions.

google
Zachary Driscoll
December 6, 2025

This SEO agency took time to understand our industry before creating a strategy. They've helped us rank for local searches that matter to our business. Communication has been clear and professional throughout.

google
Amber kyrola
December 5, 2025

Eclipse set up our Google Ads and they've been generating quality leads for our business. The targeting is precise and our cost per lead is reasonable. Mike's team manages everything and provides regular performance updates.

google
Loralee
December 2, 2025

Eclipse designed a clean, functional website for our small business that loads quickly and works well on mobile. They organized our services clearly and made it easy for customers to contact us. The whole process was smooth and professional.

google
Nikki gutierrez
December 2, 2025

Eclipse Marketing handled SEO for our auto repair shop and improved our rankings for brake service and oil changes. They focused on the maintenance services that keep us busy throughout the year. The SEO Agency approach has brought in more regular maintenance customers.

google
Amelia Alexander
December 1, 2025

Eclipse built a new website for our accounting firm that makes it easy for small businesses to understand our services. They organized our tax preparation and bookkeeping information clearly with straightforward contact options. The SEO Agency delivered a professional site that generates more consultation requests.

google
Darin w
November 7, 2025

Our partnership with Eclipse for SEO has been really productive. They took the time to understand our business goals and created a strategy that made sense. We're now ranking well for the terms our potential customers are actually searching for.

google
Rain Blum
November 4, 2025

Solid work from Eclipse. Professional SEO Agency that understands local business needs.

google
Jacob Mahaffey
October 29, 2025

Eclipse has been managing our Google Ads campaigns and the lead quality has improved significantly. Mike and the team refined our targeting and ad copy to attract customers who are actually ready to buy. We're spending less per conversion than we were with our previous setup.

google
Jesse Britton
October 28, 2025

Eclipse redesigned our website and the results have been great. They created a modern layout that showcases our work effectively and included features we actually need. The new site generates more inquiries than our old one did.

google
Lizzie Rushing
October 27, 2025

Their SEO services have helped our local business compete better online. Eclipse focused on the search terms our customers actually use. We've climbed steadily in rankings and it's translating to more business. They took time to research our competition and showed us exactly where we had opportunities to improve. The monthly reports they provide are easy to understand and show clear progress over time. I also like that they educate us along the way so we understand what's happening with our website and why certain changes matter for search visibility.

google
edie jones
October 27, 2025

Eclipse provided Google consulting that helped us restructure our campaigns for better performance. Mike explained our data in terms we could understand and gave actionable recommendations. We're seeing improved conversion rates after implementing their suggestions.

google
Andrea Rutledge
October 11, 2025

The SEO work Eclipse did for us has been really effective. They explained their strategy upfront and delivered steady improvements. Our organic traffic has grown consistently since we started working with them. What I appreciate most is their transparency with reporting and willingness to adjust the approach based on what's actually working. They've also been patient with all my questions about the process, which has helped me understand SEO much better. It feels like a genuine partnership rather than just a vendor relationship!

google
Shay Ratliffe
October 10, 2025
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Chip McCray
October 9, 2025

Working with this SEO Agency has made a noticeable difference in our online visibility. They optimized our website content and focused on local search terms. We're getting more calls from customers who found us through Google now.

google
Janae Vigil
October 7, 2025

❤️Eclipse designed our ski rental shop's website with a booking system that works perfectly during peak season. They understood our business model and created a site that handles equipment reservations and size selections smoothly. This SEO Agency delivered a professional website that has increased our online bookings significantly!! So pleased with Eclipse services!!

google
Maria Yesenia
October 7, 2025

Eclipse helped our business improve search rankings over the last few months. Their SEO approach was clear and they kept us informed with regular updates. We're now showing up on the first page for keywords that matter to our industry.

google
Jared Mock
October 6, 2025

Eclipse offered Google Consulting that clarified our analytics and helped us understand our customer journey better. They showed us which marketing channels were actually driving sales versus just website traffic. The SEO Agency insights helped us reallocate our marketing spend to more profitable campaigns.

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Kayla Johnson
October 3, 2025

Great experience with Eclipse Marketing. Reliable SEO Agency that delivers consistent results.

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Jeanne Fong
October 2, 2025
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Jeanne Fong
October 2, 2025

Ease of use and informative

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Justin Schwebach
September 29, 2025

Our Google Ads campaigns managed by Eclipse have brought quality leads to our HVAC business during heating season. They targeted homeowners searching for furnace repairs and energy-efficient system upgrades in Denver. This SEO Agency managed our budget effectively and reduced our cost per service call.

google
Joseph Nettles
September 27, 2025

Our chiropractor office worked with Eclipse on website design and they created a site that educates patients about our treatments. They included appointment scheduling and insurance information that makes it easy for new patients to get started. This SEO Agency understood healthcare marketing requirements and patient needs.

google
Medusa Thirteen
August 15, 2025

As a small retail business, we needed help getting noticed online. This Google Marketing Agency delivered exactly what we needed with their SEO services. Our website traffic has grown consistently and we're getting more walk-in customers too.

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SHAMAR PATTON
August 11, 2025

Working with this Google Marketing Agency has been straightforward and effective. They optimized our website content and improved our local search visibility. Our phone calls from online searches have definitely increased.

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Devina DePriest
August 6, 2025

Had a Google consulting session with Eclipse last month and it was really helpful. They reviewed our current setup and gave practical suggestions for improvement. The hour-long call cleared up a lot of confusion about our Google Ads strategy.

google
James Dawson
August 5, 2025

Eclipse helped our company improve its search rankings over the past six months. Their SEO approach was methodical and they explained each step clearly. We're now appearing on the first page for several important keywords.

google
Stefanie Ferris
August 1, 2025

Eclipse Marketing lives up to its great reputation. The SEO results for our company have been outstanding. They communicate well and always follow through.

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Brian Corbett
August 1, 2025

Excellent SEO service and a friendly team. Eclipse Marketing really knows their stuff. My website performs much better now.

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Koku Bearcomesout
July 21, 2025

The Eclipse team excelled at boosting our search engine rankings. Professional service with a personal touch. We're extremely happy with the SEO outcomes.

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Jose Alvarez
July 17, 2025

Excellent service from a local Denver team that really gets results!

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Nicole Barrios
July 17, 2025

After a disappointing experience with another agency, working with Eclipse was a breath of fresh air. Their SEO knowledge is on point and our web traffic has noticeably increased. Glad we found them!

Ready to Transform Your Online Presence?

Join hundreds of successful remodeling companies that dominate their local markets with Eclipse Marketing’s proven SEO strategies.

Common Challenges Your Remodeling Business Faces

If you’re reading this, you’re probably experiencing one or more of these frustrating situations that plague remodeling contractors:

  • Your beautiful portfolio sits on page 5 of Google while amateur competitors dominate page 1
  • You’re tired of paying thousands for Google Ads that barely break even
  • Your website gets traffic but visitors leave without requesting quotes
  • Seasonal slowdowns devastate cash flow because you lack consistent lead generation
  • You’ve tried SEO agencies before but saw zero return on investment
  • Competitors with inferior work somehow book more projects than you
  • Your expertise in historic homes, green building, or luxury remodeling goes unnoticed online
  • Review sites bury your business while highlighting companies with half your experience
  • You’re exhausted from chasing leads instead of quality prospects finding you
  • Your marketing budget feels like throwing money into a black hole with no measurable results

Dominate Your Local Remodeling Market

Every neighborhood has homeowners planning their next renovation project. Whether they’re near downtown business districts or suburban shopping centers, these potential clients search Google for trusted remodeling contractors. Our local SEO strategies ensure your business appears when homeowners in your service area search for remodeling services.

We create neighborhood specific pages that highlight your projects near local landmarks, schools, and community centers. When someone searches “kitchen remodeler near [landmark]” or “bathroom renovation contractor in [neighborhood],” your optimized pages capture that valuable local intent. This hyperlocal approach builds community trust while maximizing your visibility across all service areas.

Frequently Asked Questions About Home Remodeler SEO

Most remodeling contractors see initial improvements within 60 to 90 days, with significant traffic and lead increases by month 4. Our AI powered approach accelerates traditional timelines by producing exponentially more optimized content. While some competitive keywords take longer, we target quick win opportunities first to generate leads while building toward dominant rankings for high value terms.

 

Referrals remain valuable, but limiting growth to word of mouth means missing 78% of homeowners who start their contractor search online. Effective home remodeling SEO complements referrals by capturing demand from new residents, younger homeowners, and anyone outside your existing network. Plus, strong online presence reinforces referrals when prospects research your company.

Not necessarily. While modern, mobile friendly websites perform best, we can optimize existing sites if they meet basic technical standards. Our team evaluates your current website and recommends whether optimization or rebuilding delivers better ROI. Many clients see dramatic improvements through strategic optimization without complete redesigns.

 

We track multiple metrics including keyword rankings, organic traffic growth, lead quality, conversion rates, and ultimately, booked projects attributed to SEO. Our weekly reports show ranking improvements while monthly reviews analyze lead generation and ROI. Success means more qualified homeowners requesting consultations for profitable remodeling projects.

SEO delivers 10x better ROI for remodeling contractors because homeowners actively searching “bathroom remodeler near me” have immediate project intent, while social media users are passively scrolling. SEO captures high intent buyers ready to invest $20,000 to $100,000 in home improvements. Social media works best for brand awareness and showcasing completed projects, but 89% of remodeling leads start with Google searches. We recommend prioritizing SEO for lead generation, then adding social media once your search presence is established.

google

Working with this SEO agency has improved our online presence noticeably. They optimized our existing content and suggested new pages to target specific searches. Our website traffic has increased substantially since we started.

google

Reliable SEO services, would recommend them.

google

Solid SEO agency, happy we found them

google

Eclipse optimized our business for local Denver searches and we're finally appearing when customers look for our services. The SEO company approach was methodical without being overly complicated. We appreciate how they kept us informed with monthly check-ins.

google

Mike's team has been managing our SEO services for several months with consistent progress. They adjust the strategy based on what's working rather than sticking to a rigid plan. Our organic lead generation has improved significantly during this time.

google

We partnered with Eclipse when our website was buried on page four for important search terms. The SEO services they provided focused on both on-page optimization and content gaps. Six months later we're competing with businesses that have been around much longer than us.

google

What I liked about Eclipse was their patience in answering all my SEO questions. Quality service, no issues at all.

google

This SEO agency understood our industry and created a strategy that made sense for us. They didn't promise overnight results but delivered consistent progress. We're ranking well for terms that bring in qualified leads now.

google

Professional SEO company that delivers. Happy with the work.

google

Solid SEO services, would recommend Eclipse.

google

Our accounting firm hired this SEO agency and they've made a real difference in our online presence. They optimized our service pages and helped us rank for tax preparation searches. The work has been thorough and professional throughout.

google

Reliable SEO services from start to finish.

google

Our small consulting firm needed better rankings and this SEO agency delivered steady improvements. They explained their process clearly without getting too technical. We're appearing on the first page for searches that matter to our business now.

google

Professional team that delivers what they promise.

google

Eclipse gave us a Google consultation that clarified our advertising strategy. They explained things in plain terms and gave practical recommendations. It was worth every minute and helped us avoid costly mistakes.

google

Professional team, delivers what they promise.

google

Eclipse provided Google consulting that helped us understand our analytics better. Mike walked us through what metrics actually matter for our goals. The insights have helped us make smarter marketing decisions.

google

This SEO agency took time to understand our industry before creating a strategy. They've helped us rank for local searches that matter to our business. Communication has been clear and professional throughout.

google

Eclipse set up our Google Ads and they've been generating quality leads for our business. The targeting is precise and our cost per lead is reasonable. Mike's team manages everything and provides regular performance updates.

google

Eclipse designed a clean, functional website for our small business that loads quickly and works well on mobile. They organized our services clearly and made it easy for customers to contact us. The whole process was smooth and professional.

google

Eclipse Marketing handled SEO for our auto repair shop and improved our rankings for brake service and oil changes. They focused on the maintenance services that keep us busy throughout the year. The SEO Agency approach has brought in more regular maintenance customers.

google

Eclipse built a new website for our accounting firm that makes it easy for small businesses to understand our services. They organized our tax preparation and bookkeeping information clearly with straightforward contact options. The SEO Agency delivered a professional site that generates more consultation requests.

google

Our partnership with Eclipse for SEO has been really productive. They took the time to understand our business goals and created a strategy that made sense. We're now ranking well for the terms our potential customers are actually searching for.

google

Solid work from Eclipse. Professional SEO Agency that understands local business needs.

google

Eclipse has been managing our Google Ads campaigns and the lead quality has improved significantly. Mike and the team refined our targeting and ad copy to attract customers who are actually ready to buy. We're spending less per conversion than we were with our previous setup.

google

Eclipse redesigned our website and the results have been great. They created a modern layout that showcases our work effectively and included features we actually need. The new site generates more inquiries than our old one did.

google

Their SEO services have helped our local business compete better online. Eclipse focused on the search terms our customers actually use. We've climbed steadily in rankings and it's translating to more business. They took time to research our competition and showed us exactly where we had opportunities to improve. The monthly reports they provide are easy to understand and show clear progress over time. I also like that they educate us along the way so we understand what's happening with our website and why certain changes matter for search visibility.

google

Eclipse provided Google consulting that helped us restructure our campaigns for better performance. Mike explained our data in terms we could understand and gave actionable recommendations. We're seeing improved conversion rates after implementing their suggestions.

google

The SEO work Eclipse did for us has been really effective. They explained their strategy upfront and delivered steady improvements. Our organic traffic has grown consistently since we started working with them. What I appreciate most is their transparency with reporting and willingness to adjust the approach based on what's actually working. They've also been patient with all my questions about the process, which has helped me understand SEO much better. It feels like a genuine partnership rather than just a vendor relationship!

google

Working with this SEO Agency has made a noticeable difference in our online visibility. They optimized our website content and focused on local search terms. We're getting more calls from customers who found us through Google now.

google

❤️Eclipse designed our ski rental shop's website with a booking system that works perfectly during peak season. They understood our business model and created a site that handles equipment reservations and size selections smoothly. This SEO Agency delivered a professional website that has increased our online bookings significantly!! So pleased with Eclipse services!!

google

Eclipse helped our business improve search rankings over the last few months. Their SEO approach was clear and they kept us informed with regular updates. We're now showing up on the first page for keywords that matter to our industry.

google

Eclipse offered Google Consulting that clarified our analytics and helped us understand our customer journey better. They showed us which marketing channels were actually driving sales versus just website traffic. The SEO Agency insights helped us reallocate our marketing spend to more profitable campaigns.

google

Great experience with Eclipse Marketing. Reliable SEO Agency that delivers consistent results.

google

Ease of use and informative

google

Our Google Ads campaigns managed by Eclipse have brought quality leads to our HVAC business during heating season. They targeted homeowners searching for furnace repairs and energy-efficient system upgrades in Denver. This SEO Agency managed our budget effectively and reduced our cost per service call.

google

Our chiropractor office worked with Eclipse on website design and they created a site that educates patients about our treatments. They included appointment scheduling and insurance information that makes it easy for new patients to get started. This SEO Agency understood healthcare marketing requirements and patient needs.

google

As a small retail business, we needed help getting noticed online. This Google Marketing Agency delivered exactly what we needed with their SEO services. Our website traffic has grown consistently and we're getting more walk-in customers too.

google

Working with this Google Marketing Agency has been straightforward and effective. They optimized our website content and improved our local search visibility. Our phone calls from online searches have definitely increased.

google

Had a Google consulting session with Eclipse last month and it was really helpful. They reviewed our current setup and gave practical suggestions for improvement. The hour-long call cleared up a lot of confusion about our Google Ads strategy.

google

Eclipse helped our company improve its search rankings over the past six months. Their SEO approach was methodical and they explained each step clearly. We're now appearing on the first page for several important keywords.

google

Eclipse Marketing lives up to its great reputation. The SEO results for our company have been outstanding. They communicate well and always follow through.

google

Excellent SEO service and a friendly team. Eclipse Marketing really knows their stuff. My website performs much better now.

google

The Eclipse team excelled at boosting our search engine rankings. Professional service with a personal touch. We're extremely happy with the SEO outcomes.

google

Excellent service from a local Denver team that really gets results!

google

After a disappointing experience with another agency, working with Eclipse was a breath of fresh air. Their SEO knowledge is on point and our web traffic has noticeably increased. Glad we found them!

Transform Your Remodeling Business Today

Your competitors are booking projects from Google while you’re still waiting for referrals. Every day you delay SEO is another day they capture YOUR customers.

Eclipse Marketing’s AI powered home remodeler SEO services generate 20x more content than traditional agencies, ranking you faster and cheaper than ever possible before. Our system produces 160 hours of SEO work daily for the same cost competitors charge for 8 hours.

Stop losing $50,000+ kitchen remodels to competitors with worse work but better SEO. Get your free competitive analysis and see exactly how to steal their rankings in 90 days or less with our 2x traffic guarantee.