Meet Michael Vale
I help businesses stop renting leads and start owning them. Ex-Angi Insider using AI to build SEO assets you control.
From Lead Platform Insider to SEO Expert
I help businesses stop renting their customers and start owning them.
Most business owners are trapped in a cycle of “digital rent.” They pay lead gen platforms (like Angi) or lazy agencies monthly fees for leads they don’t own.
I know this because I saw the rig from the inside.
I spent years working at Angi, one of the biggest lead-gen giants in North America. I watched them raise prices annually while keeping business owners dependent on their drip-feed of leads.
Then, I ran a traditional agency. I realized the “retainer model” is broken. It incentivizes agencies to move slow, keep reporting vague, and keep you paying forever.
Then 2023 happened.
The AI boom changed the math on SEO. I went all in. I realized that by leveraging AI infrastructure, I could do 100 hours of SEO work in 10 hours.
The result?
I founded Eclipse Marketing. We don’t do “retainers” that bleed you dry. We build SEO infrastructure that you actually own.
I use AI to deliver results 10x faster than traditional agencies, so you can generate your own traffic and leads without being held hostage by ad spend or platforms.
Stop renting. Start owning.
I don’t sell “services.” I install systems that acquire customers. I’ve spent 5+ years refining a specific stack of skills designed to get businesses more leads for less money.
Traffic (Getting Eyeballs):
Organic Infrastructure (SEO): Building digital real estate that you own. If you stop paying, the traffic keeps coming.
AI Leverage (AI SEO): Using AI to produce high-quality content volume that would cost $10k/month with a traditional agency.
Paid Acquisition (Ads): Google & Facebook. I treat ad spend like an investment, not an expense. We put $1 in to get $3 out.
Conversion (Getting Paid):
Funnel Architecture: Building the path that turns a cold stranger into a paying client without you needing to hold their hand.
CRO (Conversion Rate Optimization): Most businesses have a leaky bucket. I patch the holes so you get more customers from the same amount of traffic.
Michael’s Philosophy
“Most agencies want to sell you services forever. I want to teach you how the system works, build you the infrastructure, and give you the tools to maintain it. Your business should belong to you (not to Google Ads, not to lead platforms, and definitely not to another marketing agency).”
– Michael Vale