The Influence Of Augmented Reality On Search Engine Optimization
Augmented reality (AR) is rapidly gaining traction online. From Rihanna’s sparkling diamond headpiece to Kylie Jenner’s bold lipstick shades, AR filters are all over Instagram, signaling the rise of AR’s popularity.A study projects that by 2024, there will be approximately 1.7 billion mobile AR users globally.
As more internet users embrace AR, their browsing habits will inevitably shift. This transformation is set to significantly impact search engine optimization (SEO). Let’s delve into how the evolving AR landscape is likely to influence SEO strategies.
1. Local SEO Will Gain More Importance
Local SEO is crucial for achieving high Google rankings. With AR, users can scan a code with their mobile devices to instantly access information about a business, including reviews, ratings, and images. Apps like Wikitude or Yelp offer location-specific AR experiences, such as special offers for users near a business’s location. To capitalize on AR’s rising popularity, businesses must ensure their local listings are up-to-date.
2. Immersive Digital Experiences Will Become Mainstream
AR is set to revolutionize website design, enabling truly immersive and engaging user experiences. IKEA, for example, allows customers to preview furniture in their homes using the IKEA Place app, which offers 3-D renderings of over 2,000 products. Similarly, fashion brands can create virtual dressing rooms, and real estate companies can offer virtual property tours. These immersive experiences can enhance user engagement, increase time spent on websites, and reduce bounce rates, positively impacting SEO.
3. Visual Search and Interactive Content Will Rise
Google has integrated image and voice search features to enhance user experience and is investing in AR projects like Tango and VR projects like Daydream. As AR content becomes more prevalent, it will likely occupy more space in search engine results pages (SERPs). Businesses should incorporate AR into their content marketing strategies, using 3-D objects and videos to facilitate visual searches. Interactive content will become essential in providing immersive experiences and aligning with evolving search trends.
4. Social Media Will Further Impact SEO
Social media already influences SEO, and AR will amplify this effect by enabling platforms to offer more engaging experiences. Facebook’s 360-degree videos, for instance, allow users to virtually explore places like the Louvre from their homes. Snapchat and Instagram’s popular 3-D effects demonstrate AR’s potential for creating unique Stories and boosting brand awareness. As AR features become more common on social media, they will increasingly impact SEO strategies.
For inspiration, look at Browns Fashion’s AR social media campaign, which featured a sparkling filter that achieved over 2 million try-ons and was used by celebrities like Vanessa Hudgens and Heidi Klum.
Conclusion
Augmented reality is poised to transform how people interact with products and make purchasing decisions. It offers businesses a unique opportunity to understand their audiences and enhance user experiences. Incorporating AR into your SEO strategy can provide a competitive edge, leveraging its potential to boost engagement, enhance local SEO, and create immersive digital experiences. Embrace AR now to stay ahead in the evolving digital landscape.