Our Core Services in Denver
Wondering how to generate traffic and what kind of techniques you need to bring new visitors and potential customers to your site? Then you need to deal with off-page SEO. Off-page SEO refers to all of the activities that you and others do away from your website to raise the authority of your domain with Google, which then leads to better keyword rankings. Though many people associate off-page SEO with link building, it goes beyond that. On-page search engine optimization happens within the site, while off-page SEO happens outside the site. If you write a guest post for another blog or leave a comment which links back to your website, you are performing off-site promotion of your website.
Our AI-powered approach takes traditional off-page strategies and multiplies their effectiveness through intelligent automation and data-driven decision making. We have generated over $10 million for our clients by focusing on what actually works in today’s search landscape.
What are the benefits of off-page SEO to a website?
- Raise in organic rankings and search visibility
- More press release coverage of your business across major platforms
- An increase in the domain authority with Google and other search engines
- Enhanced brand recognition and credibility in your industry
- Higher quality referral traffic from authoritative sources
- Improved trust signals that boost overall SEO performance
How to conduct off-page SEO for your website?
Our off-page SEO specialists will find the best way to improve your website’s off-page SEO and ensure long-term success for your business. Unlike traditional agencies that rely on outdated manual processes, we combine proven strategies with AI-powered scaling to deliver results faster and more efficiently. Call Eclipse Marketing today for a free consultation about your SEO strategy and discover how we can double your organic traffic.
How to conduct off-page SEO for your website?
Our off-page SEO specialists will find the best way to improve your website’s off-page SEO and ensure long-term success for your business. Unlike traditional agencies that rely on outdated manual processes, we combine proven strategies with AI-powered scaling to deliver results faster and more efficiently. Call Eclipse Marketing today for a free consultation about your SEO strategy and discover how we can double your organic traffic.
Why Your Business Needs Off-Page SEO
As search engines are getting smarter and smarter, SEO strategies are also changing extremely fast. Off-page SEO is an integral part of your SEO strategy and it is valuable for your business because it tells search engines that your site is more important than other websites. Off-page SEO is about everything that does not happen directly on your website and refers to the methods that you can use to raise the ranking of your website. It is not only important for you to rank high for your search term, but also to create trust and authority for the customer, boosting your website’s authority and your business credibility.
Off-page SEO is absolutely critical for the improvement of online visibility. It can be scary, especially when you do not know what steps to take to rank your fresh pages on the top 10 search engine result pages. But our team can help you to take the lead of your competition by developing your off-page SEO strategy using cutting-edge AI technology that scales what works and eliminates what does not.
The traditional SEO approach kept businesses stuck in slow, manual processes that took months to show results. Our AI-first methodology changes everything. We can analyze hundreds of potential link opportunities in the time it takes traditional agencies to review just a handful. We can craft personalized outreach messages at scale while maintaining authenticity. We can track performance across thousands of data points and optimize in real-time. This is how modern off-page SEO should work.
What is the difference between on-page and off-page SEO?
On-page SEO focuses on optimizing elements within your website, including content quality, meta tags, headers, internal linking, page speed, and site structure. You have direct control over these factors because they exist on your own domain. Off-page SEO involves activities outside your website that build your domain’s authority and reputation, primarily through backlink acquisition, brand mentions, social media engagement, and local citations. You have less direct control over off-page factors because they depend on other websites and platforms choosing to link to or mention your content.
Both are essential for achieving top search rankings. On-page optimization makes your site worthy of ranking, while off-page optimization proves to search engines that others recognize your value. Think of on-page SEO as building a great product and off-page SEO as getting others to recommend it. Without both working together, your SEO strategy will fall short.
What Does Off-page SEO Contain?
Link Building
Link building is the most popular and effective off-page SEO method. While working with link building, our experts are taking into account that it is not only a matter of quantity but it is the matter of quality as well. Links from reputable sites are beneficial to your website and carry significant weight with search algorithms.
Our AI-powered link building system identifies high-authority websites in your industry, analyzes their content for relevant placement opportunities, and executes personalized outreach campaigns that convert at rates traditional agencies cannot match. We focus on building natural, contextually relevant backlinks that provide real value to readers while boosting your domain authority.
We target editorial links from industry publications, resource page placements on authoritative sites, broken link building opportunities where we offer superior content as replacements, and unlinked brand mentions that we convert into powerful backlinks. Every link we build serves a strategic purpose in your overall SEO campaign.
Social Bookmarking
Social bookmarking is not as effective as it used to be in the past, but it is still a good way to get traffic to your website and create initial visibility for new content. There are many websites like Reddit, Scoop.it, and Tumblr that are used by visitors to bookmark content. Our team can help you find the customers in the specific demographics which you want to target and prepare appealing messages for them.
We focus on platforms where your target audience actually engages, avoiding low-quality bookmarking sites that provide no real value. Strategic social bookmarking can drive early traffic to new content, generate social signals that support your broader SEO efforts, and help content gain initial traction before more substantial link building takes effect.
Writing for Publication – Guest Blogging
It is a great way to show that you have a reputation in your industry while also promoting your own business services. Our enthusiastic experts will provide you with high-quality, well thought-out, unique content for your guest posts that will be beneficial for both the recipient and yourself.
Guest blogging done right is not about spamming low-quality sites with thin content. We identify authoritative publications in your industry where your target customers actually read and engage with content. We create comprehensive, valuable articles that showcase your expertise and provide genuine insights readers cannot find elsewhere. Each guest post includes strategic internal links that drive referral traffic while building your backlink profile naturally.
Our AI-powered content research identifies trending topics in your industry, analyzes what type of content performs best on target publications, and helps craft angles that editors actually want to publish. This approach results in higher acceptance rates, better placement on authoritative sites, and more valuable backlinks that move the needle for your SEO.
Social Media Activity
Social media is essentially a way to get a lot of free exposure, assuming your content is worth sharing. A lot of social shares and social engagement can be a very effective way of using off-page SEO to increase your search ranking. According to statistics, 93% of marketers use social media for business and are getting serious about integrating their online presence on major social networks.
We develop strategic social media campaigns that amplify your content, engage your target audience, and generate the social signals that support your overall SEO performance. Our approach focuses on platforms where your customers spend time, creating content that encourages sharing and engagement while building your brand presence across the digital landscape.
Social signals may not be a direct ranking factor, but they correlate strongly with search performance. Content that gets shared widely attracts more links naturally, reaches broader audiences, and signals to search engines that people find your content valuable. We leverage social platforms to create momentum that supports your entire off-page SEO strategy.
Experiment with Content Types
Videos and images can be a huge advantage to your brand’s off-page SEO. They are an effective way to show personality, make your page more interactive and real for people who might not have heard about your company. Visual content gets shared more frequently, attracts more engagement, and creates opportunities for backlinks that text-only content cannot match.
Our team helps you create and optimize visual content that supports your off-page SEO goals. This includes video content optimized for YouTube and social platforms, infographics that attract natural backlinks from industry sites, image-rich content that performs well on visual platforms like Pinterest and Instagram, and multimedia resources that position you as an authoritative source in your industry.
The key is creating content worth linking to and sharing. When your visual content provides unique value, educates your audience, or presents information in compelling new ways, other sites naturally want to reference and link to it. This organic link acquisition is far more valuable than any manual link building campaign.
Serving Los Angeles Businesses From Santa Monica To Downtown
Whether your business is located near the iconic Santa Monica Pier with its stunning ocean views and vibrant atmosphere, or in the heart of Downtown LA’s bustling Financial District with its impressive skyline and commercial energy, Eclipse Marketing delivers off-page SEO services that drive real results for Los Angeles businesses.
We understand the competitive Los Angeles market and know what it takes to stand out in one of the most challenging SEO environments in the country. Our team has helped businesses across every major Los Angeles neighborhood improve their search visibility and attract more qualified customers through strategic off-page optimization.
Common Situations That Call for Professional Off-Page SEO
- Your website barely shows up when people search for your products or services in Los Angeles
- You have decent on-page SEO but your competitors still outrank you for important keywords
- Your backlink profile is weak or filled with low-quality links from previous SEO attempts
- You are not sure where your links are coming from or if they are actually helping your rankings
- Your domain authority has not improved despite months of content creation and optimization
- Local competitors with inferior websites somehow rank higher than you in search results
- You have tried link building before but saw no measurable improvement in rankings or traffic
- Your organic traffic has plateaued and you cannot figure out how to break through to the next level
- You want to build real authority in your industry but do not know where to start
- You need an off-page SEO strategy that actually delivers results, not just activity reports
If any of these situations sound familiar, you need a proven off-page SEO partner who can systematically fix these problems and build the authority your website deserves.
Read Our Reviews
This SEO agency took time to understand our industry before creating a strategy. They've helped us rank for local searches that matter to our business. Communication has been clear and professional throughout.
Eclipse set up our Google Ads and they've been generating quality leads for our business. The targeting is precise and our cost per lead is reasonable. Mike's team manages everything and provides regular performance updates.
Eclipse designed a clean, functional website for our small business that loads quickly and works well on mobile. They organized our services clearly and made it easy for customers to contact us. The whole process was smooth and professional.
Eclipse Marketing handled SEO for our auto repair shop and improved our rankings for brake service and oil changes. They focused on the maintenance services that keep us busy throughout the year. The SEO Agency approach has brought in more regular maintenance customers.
Eclipse built a new website for our accounting firm that makes it easy for small businesses to understand our services. They organized our tax preparation and bookkeeping information clearly with straightforward contact options. The SEO Agency delivered a professional site that generates more consultation requests.
Our partnership with Eclipse for SEO has been really productive. They took the time to understand our business goals and created a strategy that made sense. We're now ranking well for the terms our potential customers are actually searching for.
Solid work from Eclipse. Professional SEO Agency that understands local business needs.
Eclipse has been managing our Google Ads campaigns and the lead quality has improved significantly. Mike and the team refined our targeting and ad copy to attract customers who are actually ready to buy. We're spending less per conversion than we were with our previous setup.
Frequently Asked Questions About Off-Page SEO
What is off-page SEO and why does it matter?
Off-page SEO includes all the optimization activities that happen outside your website to improve your search engine rankings. This primarily involves building high-quality backlinks from other reputable websites, earning brand mentions across the web, and creating social signals that demonstrate your content’s value. It matters because search engines use these external factors to evaluate your website’s authority, trustworthiness, and relevance. Even with perfect on-page optimization, you will struggle to rank competitively without strong off-page signals supporting your site.
How long does it take to see results from off-page SEO?
Most businesses start seeing measurable improvements in organic traffic and keyword rankings within 60 to 90 days of implementing a comprehensive off-page SEO strategy. However, the timeline varies based on your starting point, industry competition, and the quality of links being built. Websites with existing authority may see faster results, while newer sites or those recovering from past SEO penalties might take four to six months to achieve significant gains.
Are backlinks still important for SEO?
Absolutely. Despite algorithm updates and the rise of AI-powered search features, backlinks remain one of the most important ranking factors Google uses to evaluate website authority. However, quality matters far more than quantity. A few links from highly authoritative, relevant websites in your industry carry significantly more weight than hundreds of links from low-quality directories or irrelevant sites. Modern off-page SEO focuses on earning natural, contextually relevant backlinks from sources that search engines trust and users respect.
How do I build high-quality backlinks for my website?
Building quality backlinks requires a strategic approach focused on creating valuable content and building genuine relationships. Start by identifying websites in your industry with high domain authority and engaged audiences. Create compelling content these sites would want to share with their readers, including original research, expert insights, comprehensive guides, or unique perspectives. Reach out with personalized pitches that explain the value you can provide their audience. Other effective tactics include broken link building, where you offer your content as a replacement for dead links, and unlinked brand mentions, where you ask sites already mentioning your brand to add a link.
What should I do if my website has toxic or bad backlinks?
If your website has accumulated toxic backlinks from spam sites, link farms, or manipulative SEO tactics, you need to address them promptly to avoid search engine penalties. Start by conducting a comprehensive backlink audit using tools that identify potentially harmful links. Create a disavow file listing the toxic domains and submit it through Google Search Console to tell Google to ignore those links when evaluating your site. Then focus on building high-quality, natural backlinks that dilute the negative impact of bad links over time. Our team specializes in backlink cleanup and recovery, helping businesses eliminate toxic links while simultaneously building authoritative ones.
Can I do off-page SEO myself or do I need an agency?
You can technically perform off-page SEO activities yourself, but the time investment and learning curve are substantial. Building quality backlinks requires identifying relevant websites, creating valuable content, conducting personalized outreach, building genuine relationships, and tracking results across dozens or hundreds of placements. Most business owners find they can generate better ROI by focusing on their core business while partnering with experienced SEO professionals. Our AI-powered approach allows us to accomplish in one day what would take a business owner weeks to do manually, making professional services far more cost-effective for serious growth.
How do I measure the success of my off-page SEO campaign?
Measuring off-page SEO success requires tracking multiple metrics over time. Key performance indicators include organic traffic growth, keyword ranking improvements for target terms, domain authority increases, referring domain growth from quality sources, branded search volume increases, and ultimately conversions and revenue from organic search. Use Google Analytics to monitor traffic and conversion trends, Google Search Console to track keyword rankings and impressions, and SEO tools to monitor backlink acquisition and domain authority changes. Our clients receive transparent reporting showing exactly which metrics are improving and how off-page efforts contribute to overall business growth. We focus on metrics that directly impact revenue, not vanity numbers that look impressive but mean nothing.
WE ARE THE SEO EXPERTS YOU NEED!
Contact Eclipse Marketing today for your free SEO consultation and discover how our off-page SEO services in Los Angeles can transform your website’s authority, boost your search rankings, and drive qualified traffic that converts into customers.